Dale Earnhardt Jr. is going to the dogsor cats, or birds, or reptiles.
Earnhardts sponsor Nationwide is running contest to promote its new nose to tail pet insurance, and the winner gets to put the face of his or her favorite critter on the back of Juniors car during the New England 300 NASCAR race in September.
Folks can upload their photos at www.pawsandracing.com, and a grand prize winner will be chosen at random in August.
The winner also gets a trip for two to the race in New Hampshire and a meet and greet with Earnhardt and his dog Gus.
I can see this handsome dude on that car! pic.twitter.com/SjWkntITcZ
— sarah (@sarahleigh27) June 9, 2017
— Andi Tandler (@MissSkeetersmom) June 8, 2017
— marcmonroe (@Marcmonroe6) June 8, 2017
JR nation is already getting into it.